March 20, 2020Do you need copywriting in 2021? Posted By : Luke Hawley/ 0 comments / Under : copywriting Engage Your Audiences with Compelling Copy Yes, But … A study by RealBusiness found that more than half of people asked (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes. We all can write, but not all of us can write professionally. We believe good copy should evoke a reaction, inspire action, and build a relationship with your customers. Video, graphic design, content marketing, SEO, are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and building sustainable relationships with customers. Think About Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to act. In many ways, it is like hiring one salesman to reach all your customers. A sales team contacts customer one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more. When searching for a copywriter, you are looking for a personal and professional kinship. Someone who not only understands your business and your industry but also understand you – so they can be your voice for your customers. Learn More We Can Help We partner with a variety of copywriters, from single operators to full-service agencies. Australia -wide. Regardless of your budget or growth objectives, we can find the right partner for you and your business. Specialisations include: Trade, professional & personal services Hospitality & tourism Healthcare & patient-centred Real estate & property management Staff and business profiles Website, social, email, video scripts & SEO Anything printed How It Works After you speak with one of our marketing brokers, we will provide you with a personalised proposal, with a few options for your review and approval. Our copywriters will ask you to either complete a questionnaire or conduct a phone interview (whichever you prefer). Your marketing broker, at your request, at no charge to you, can be made available for the kick-off meeting. The copywriter will partner with you on research, content creation and publication based on your needs. It is a partnership between you and the copywriter. A Case Study My Little Keepsake Vicky makes stylish contemporary enamelled baby hand and footprints via her e-commerce store, My Little Keepsake. Vicky prides herself on her artistry, creativity and being able to connect with her audience. On Facebook, she has over 5,800 followers, and on Mailchimp almost 16,000. Vicky wanted to create and share content with Facebook mummy groups. Content that was engaging, helpful but tied into what she offers with her products. Seamless Team Support We sourced a copywriter, who not only was a mum herself but had experience writing for mummy blogs. The copywriter created a series of 9 Facebook post. The post was long form, with a helpful mix of tips, advice that fits within a product story. A visual artist was also sourced to create a series of videos to go with Facebook posts. 9 Engaging Facebook Post 9 Short Video Clips Planning Ahead Vicky continues to share with her Facebook community, engaging, stylised content. In under a month, her posts are viewed by over 45,000 people, without paying for ads. Vicky is exploring adding the following to her marketing SEO for E-Commerce Facebook Chat-Bot Marketing Video Marketing If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.