March 20, 2020Do you need Google Ads in 2021? Posted By : Luke Hawley/ 0 comments / Under : Google Google Is the World’s Largest Search Engine and Receives Billions of Searches Every Day For Some, Yes Google is the yellow pages of the 21st century. 93% of online experiences start with search! 46% of all Google searches are local, 18% of which lead to purchasing. If you solve household or business problems like a tradesman, you should focus your marketing efforts on Google Ads. For most local service businesses, Google search will generate 3x more leads than Facebook. Why? If you are looking for immediate results from a search, Google allows you to purchase the best real estate on the search result page via Google Ads. Yet, how these campaigns work and how they can be useful is a relative unknown to most businesses. Yes, only 20% of Australians click on Google ads. However, 20% of thousands of local searches for your service every month from people with an INTENT to purchase, is still a must-have investment for most local service providers, particularly if you are just starting. Social media ads are reaching people with a possible INTEREST, but not necessarily INTENT to engage with your services. Whereas those searching for specific solutions on search are people who have the INTENT to engage with your services. Think About Yes, only 20% of Australians click on Google ads, with 60% of all web traffic going to the top 3 organically ranked websites. For any business, your long-term solution is SEO. However, 20% of thousands of local searches for your service every month from people with an INTENT to purchase, is still a must-have investment for most local service providers, particularly if you are just starting. Our recommended vendors will partner with you to not just develop your ads and keyword strategy but help you to convert those leads to actual calls or messages. They will help you optimise your website and google my business listing to ensure you are getting the most out of your investment with Google Ads. Learn More We Can Help We partner with a variety of google ad managers, from single operators to full-service agencies. Australia -wide. Regardless of your budget or growth objectives, we can find the right partner for you and your business. Specialisations include: Trade, professional and personal services Hospitality & tourism E-commerce How It Works After you speak with one of our marketing brokers, we will provide you with a personalised proposal, with a few options for your review and approval. Our providers will ask you to complete an induction form. Your marketing broker, at your request, at no charge to you, can be made available for the kick-off meeting. The provider will partner with you on keyword strategy, ad creation, and ad spend. Every month review and optimise the campaign to improve your return on investment. A Case Study J K Plumbing Jason and Alicia of JK Plumbing had a simple request; they wanted more phone calls. They had built their business on Jason’s reputation of workmanship, service, and professionalism. Almost all their work since starting came from referrals. Suddenly, the phone stopped ringing like it use too. New entrants in the market offering lower prices meant they needed to look at new ways to generate leads. Lead generation websites like hi-pages and service seeking were proving very experience and time-intensive, with many leads choosing the lowest price over quality. They needed leads and needed them fast. Seamless Team Support Our marketing broker connected JK Plumbing with a specialist in Google Ads for a tradesman. The campaign was set up based on their unique needs. Alicia was only available to take calls two days a week, so the ads ran just on those days. Over two months, with just a $500 ad spend, resulted in Over 5,600 impressions, with 86 click-throughs 3-6 new jobs per week An increase in demand for profitable service, hot water tanks service & repair Planning Ahead Alicia and Jason were also trained on how to self-manage their Google Ads campaign on their phone. This allowed them to refocus their spend on ads and start to set aside funds for broader opportunities, such as: Full website upgrades, with added conversion, features like Facebook messenger and click to call. Search Engine Optimisation for a newly upgraded website Facebook page optimisation and management Review Management Platform, to make it easier for people to provide reviews. If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.