March 20, 2020Do you need printed marketing in 2021? Posted By : Luke Hawley/ 0 comments / Under : Print Marketing Instant Engagement with Tactile ExperiencesYesWe argue, printed marketing is MORE important than digital marketing for a new business. Why? In many cases, printed materials are part of the first interaction your customers have with you. When they meet you for the first time, they may see your outdoor, window or vehicle signs, receive your business card, see you in uniform, review a brochure, and take a copy of an invoice.Every part of this is crucial. 85% of consumer agree the quality of printed materials is an indication of the quality of service the business provides (Smallbiztrends, 2018). This is part of your service delivery and should be any businesses, first, most important investment in their marketing – to make sure you look the part.Think AboutPhysically engaging with printed items engages more of the senses than digital. You can feel the weight of your document and the quality of the paper, smell the ink, hear the pages turn. Creating something tangible adds credibility – you are not just another digital shop front.Fewer businesses are investing in a printed marketing strategy to secure new business opportunities. All of us are inundated with ads on Facebook, LinkedIn, and email. For businesses trying to reach decision-makers of organisations, digital may not have the right level of cut through. 4 out of 5 small business owners say professional printing helps them stand out (Smallbiztrends, 2018).Learn MoreWe Can HelpWe partner with a variety of Australian graphic designers and Australian-based printers, that specialise in all areas of production. Deliver to your business, Australia-wide. Big or small, and permanent, semi-permanent or temporary – we have you covered.Types of projects include:Business CardsBrochures, Books, Flyers, Magazines, etc.Promotional branded materialsIndoor, Window & Outdoor SignageVehicle and Mobile SignagePersonal Signage (Uniform)Expo KitsHow It WorksAfter you speak with one of our marketing brokers, we will provide you with a personalised proposal, with a few options for your review and approval.Our providers will organise a 30-45 min consultation with you, asking a series of questions to understand your needs and acquire specifics, i.e. sizing, placement, durability, etc. The provider will design to your specifications and review with you along the way. Production and delivery details shared throughout the process. If you require installation support, our providers serve Sunshine Coast (Qld) only.A Case StudyDeliverance Carpet CleaningMatt and Claire of Deliverance Carpet Cleaning started their first business together. Very excited to get out there and provide exceptional service to their local community, cleaning carpets and upholstery.Similar to many businesses just starting, budgets are tight. They were looking for clear direction on what to do first, to build their business. We recommended getting the foundations right early before spending money on advertising.Seamless Team SupportOur marketing broker connected them with a local graphic designer, specialising in simple logo and branding for a tradesman. Logo created, then used for uniform, simple car wrap, business cards and a “leave behind” – a thank you card to encourage online recommendations. The benefits include:Matt & Claire look professional at every job they go tooThey can build a social presence via online reviewsUse printed materials to support local networking efforts, to drive more referralsPlanning AheadAs Matt & Claire’s business grows, and the available funds increase, they can start to invest in sustainable lead generation solutions such as:Search & mobile optimised websiteLocal SEO campaign -increase their ranking on Google search & Google MapsFacebook and Google Ads – focusing on the premium service offeringCoaching on networking strategies and eventually digital marketing, so they can self-manageIf you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.