March 20, 2020Do you need printed marketing in 2021? Posted By : Luke Hawley/ 0 comments / Under : Print Marketing Instant Engagement with Tactile Experiences Yes We argue, printed marketing is MORE important than digital marketing for a new business. Why? In many cases, printed materials are part of the first interaction your customers have with you. When they meet you for the first time, they may see your outdoor, window or vehicle signs, receive your business card, see you in uniform, review a brochure, and take a copy of an invoice. Every part of this is crucial. 85% of consumer agree the quality of printed materials is an indication of the quality of service the business provides (Smallbiztrends, 2018). This is part of your service delivery and should be any businesses, first, most important investment in their marketing – to make sure you look the part. Think About Physically engaging with printed items engages more of the senses than digital. You can feel the weight of your document and the quality of the paper, smell the ink, hear the pages turn. Creating something tangible adds credibility – you are not just another digital shop front. Fewer businesses are investing in a printed marketing strategy to secure new business opportunities. All of us are inundated with ads on Facebook, LinkedIn, and email. For businesses trying to reach decision-makers of organisations, digital may not have the right level of cut through. 4 out of 5 small business owners say professional printing helps them stand out (Smallbiztrends, 2018). Learn More We Can Help We partner with a variety of Australian graphic designers and Australian-based printers, that specialise in all areas of production. Deliver to your business, Australia-wide. Big or small, and permanent, semi-permanent or temporary – we have you covered. Types of projects include: Business Cards Brochures, Books, Flyers, Magazines, etc. Promotional branded materials Indoor, Window & Outdoor Signage Vehicle and Mobile Signage Personal Signage (Uniform) Expo Kits How It Works After you speak with one of our marketing brokers, we will provide you with a personalised proposal, with a few options for your review and approval. Our providers will organise a 30-45 min consultation with you, asking a series of questions to understand your needs and acquire specifics, i.e. sizing, placement, durability, etc. The provider will design to your specifications and review with you along the way. Production and delivery details shared throughout the process. If you require installation support, our providers serve Sunshine Coast (Qld) only. A Case Study Deliverance Carpet Cleaning Matt and Claire of Deliverance Carpet Cleaning started their first business together. Very excited to get out there and provide exceptional service to their local community, cleaning carpets and upholstery. Similar to many businesses just starting, budgets are tight. They were looking for clear direction on what to do first, to build their business. We recommended getting the foundations right early before spending money on advertising. Seamless Team Support Our marketing broker connected them with a local graphic designer, specialising in simple logo and branding for a tradesman. Logo created, then used for uniform, simple car wrap, business cards and a “leave behind” – a thank you card to encourage online recommendations. The benefits include: Matt & Claire look professional at every job they go too They can build a social presence via online reviews Use printed materials to support local networking efforts, to drive more referrals Planning Ahead As Matt & Claire’s business grows, and the available funds increase, they can start to invest in sustainable lead generation solutions such as: Search & mobile optimised website Local SEO campaign -increase their ranking on Google search & Google Maps Facebook and Google Ads – focusing on the premium service offering Coaching on networking strategies and eventually digital marketing, so they can self-manage If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.