March 20, 2020Do you need public relations in 2021? Posted By : Luke Hawley/ 0 comments / Under : Traditional Marketing Share Your Story with Your CommunityIt Depends …Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. PR people are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. A good PR practitioner will analyse the organisation, find complimentary messages, and translate those messages into positive stories. When the news is terrible, they can formulate the best response and mitigate the damage.Medium to large organisations, eager to build upon their reputations within their community as part of an overall marketing strategy, should consider PR, particularly if you are sponsoring events or active in community events.Think AboutHow are public relations different from advertising? Advertising is paid media, and public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand, or issue. Services include:Media RelationsCommunity RelationsNewsletters, E-NewslettersStrategic Plans & Ongoing ManagementVideo CommunicationsSpeech & CopywritingPress ReleasesLearn MoreHow It WorksAfter you speak with one of our marketing brokers, we will provide you with a personalised referral to a PR specialist. The PR specialist will meet with you to better understand your brand objectives and assess your readiness for PR support.If approved, the PR specialist will assess your digital presence and reputation. Work with you on your business narrative and opportunities to share your message through media. The PR specialist will help guide your social media marketing, communications, website content and video. The PR specialist will provide ongoing management and support.ExamplesThe Dock MooloolabaJust four months after forming, Musos 4 Mates @ The Dock Mooloolaba has held their second fundraising event raising $4,128.50 for IFYS Foster Care, bringing the total raised for locals in need to more than $6,700. Read MoreBli Bli Unite Fun Run Neighbourhood WatchThe third annual Bli Bli Unite Fun Run & Walk on Sunday 22nd September, organised by Bli Bli Neighbourhood Watch and Bli Bli Little Athletics, attracted 411 participants, and raised an enormous $20,606.19. Read MoreRice BoiAs The Wharf Mooloolaba nears its initial target of attracting 1 million people a year, the new Rice Boi Beer Garden is officially opening today. Two years to the day that award-winning Sunshine Coast restaurateur Tony Kelly opened the restaurant, which has developed a cult following. Read MoreIf you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.