Only 30% Of Small Businesses Have A Strategic Plan for Social Media

Yes, But …

Social Media management focuses on building brand awareness and brand loyalty. A brand represents your businesses identify – who you are, how you help and what you stand for. Consumers form relationships with your brand. It is what they say about your business when you are not in the room. As the owner of your brand, you must be delivering upon your promises and consumer experiences consistently.

Your brand is your #1 asset. When you choose to sell your business, it is worth is dependent on the strength of your brand. It will answer the question – will it continue to grow without you at the helm. A social media manager specialises in building and fostering the relationship between your audience and your brand. They set the strategy, create compelling brand content, and distribute the content using the right social tools. It is a long-term investment.

Think About

90% of Australian businesses are using social media to promote their products and services (Sensis 2020). Just 30% of small businesses and 45% of medium-sized companies have a strategic plan for social media (Yellow Social Report, 2018). Australians spend, on average, 10 hrs a week on Facebook, over 44% follow businesses on Facebook. 68% read online reviews and blogs before shopping, and over 90% trust online recommendations (Yellow Social Report, 2018).

Australians are mindful of who they are following on Facebook & Instagram. More than 50% are more likely to trust brands if they interact positively with customers, make their content engaging and relevant, and keep it regularly updated. 18% stopped following at least one company or brand on social media in the past three months (Yellow Social Report, 2018).

A great social media manager will utilise more of the tools available to build your brand and share your story. It may include social posts, photography, videos, competitions, events & PR, user-generated content, collaborations with other pages and partnering with social influencers. A greater focus on organic content vs paid ads – building month after month, so you are rewarded long after the campaign finishes, vs disappearing when the ads turn off.

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How It Works

After you speak with one of our marketing brokers, we will provide you with a personalised referral to a social media manager. We will connect you with an agency or individual that has experience within your industry and building relationships with your customer. 

The social media manager will lead a strategy session, which includes industry & competitor review to put forward a comprehensive plan. This is paid for upfront.

After an agreement is achieved, the social media manager then develops and launches the campaign. They will continuously review and optimise the campaign. They will keep you informed along the way. The campaign is minimum 3-months, most are 6-12-months.

Case Study

12RND Fitness

Provides boxing-inspired workouts. 12x 3-minute round workouts. Their target market is time-conscious young professionals looking for a challenging, fast, exciting workout. 

The fitness industry is highly competitive. The challenge faced by all gyms is brand loyalty, moving a customer from awareness, to sign up, to attending week after week. They wanted to build a community of “12RND’ers”.

Starts with A Story

Every boxer, every fighter has a story. It is more than just personal fitness; a 12RNDer is someone who fights for their family, their health, their community, and their future. Our strategic partner focused on building partnerships with local fighters and athletes, on sharing their personal stories and their workouts at 12RND with their followers.

The coaches also encouraged their clients to take photos and share their own stories online. They invited their online audience to special events and training sessions. This led to a wealth of branded content that defined what it meant to be 12RNDer.

The Result

  • Over 1 Million Impressions (up 267% year ago)
  • Almost 7,000 followers (up 71% vs year ago)

If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.