March 20, 2020Do you need video marketing in 2021? Posted By : Luke Hawley/ 0 comments / Under : Video Marketing The Average Person Has An 8-Sec Attention Span. The Average Goldfish, 9-Sec Yes, But … Your customers prefer video. 54% of consumers want to see more video content from a brand they like (Oberlo, 2019). Why – the human brain can process videos 60,000 times faster than text. Videos are easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment through many channels (DMI, 2018). Video is more accessible than ever. Just a mobile phone, a mic and essential editing software and you are good to go … right? The challenge is linking video to your marketing strategy. Think About It will take someone 5 million years to watch all the video produced in one month. To cut through all the noise, you need to create content that directly appeals to your target market—providing relevant, informative, engaging content at different stages of the consumer journey that improves conversion (sales). The role of an agency is to provide the strategic blueprint for a video marketing plan. Not just what to create or how, but just as important, where to share it. A video for a Facebook ad is different from the video showcase you may use on your website or share on a tablet with prospects. Learn More We Can Help We partner with a variety of professional videographers, from single operators to full-service agencies. Sunshine Coast (Qld) Only. Regardless of your budget or growth objectives, we can find the right partner for you and your business. Key services include: Business Profile Videos Video Ad Collection for Social Media How to / Interview video series Explainer Videos Animations (branded and custom) How It Works After you speak with one of our marketing brokers, we will provide you with a personalised proposal, with a few options for your review and approval. Our providers will ask you to complete an induction form. Your marketing broker, at your request, at no charge to you, can be made available for the kick-off meeting. The provider will partner with you on strategy, production, and distribution. Case Study Sunsure Financial Planning Sunsure Financial Planning’s owner and director, John Core, has more than 40 years’ experience in the financial services industry. John brought his wealth of experience and knowledge to the Sunshine Coast in 1995. John had served hundreds of people over his tenure. John completed a growth plan and identified his largest opportunity was offering more services to the existing client base. John had built his business on offering personalised service, based on trust and quality advice. John wanted to reach his existing client base, that felt personal, direct, and helpful. We recommended video. Seamless Team Support We sourced a videographer. Also, Marketing Broker Australia partnered with John’s existing Facebook marketing manager, virtual assistant, and representative from one of John’s primary financial services provider. The collaboration provided the following: Critical topics for interview series Advice on messaging and storytelling A direct marketing campaign for the existing client base, who to send what video and how. Planning Ahead The videos were shared via direct email marketing and on social media. Allowing John to restart conversations with hundreds of clients he had worked with in the past, to offer new services. John is exploring adding the following to his marketing plan: Telemarketing campaign Facebook re-targeting campaigns Additional free advice videos If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.