Sourced From: Dr Karen Sutherland (2020).
I need to ask, does your LinkedIn profile reflect your professionalism? If you set up a LinkedIn profile a few years ago and forgot about, it may be doing you more harm than good. Linked has over 706 million users (Linkedin 2020). According to Corless (2019), LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Many of your clients are using LinkedIn as part of their research before making a purchase decision. LinkedIn provides much more detail about a professional’s background, experience, and proven track record. Please, I urge you to update your LinkedIn profile to make it easier for potential customers to choose you over your competitors. Your aim with LinkedIn is to communicate your skills and expertise in a way that resonates with your target audience.

Here are 5 quick tips to optimise your LinkedIn profile today

1) Before optimising your profile, it is essential you answer the following questions:

With whom are you trying to connect with?

Why are you trying to connect with this group?

What are the common problems that your knowledge, experience and expertise can solve for this group?

2) Start with the basics – example below
PROFILE PHOTO
Professional, but shows your personality
HEADLINE
This is what will entice people to learn more and help people find you
BANNER
Prime real estate and should be changed in line with what you are trying to promote
3) Take the time to write a compelling “about”
An opportunity to tell more of your story.
  • Optimal Length: 350 – 400 words
  • Write in the first person. Be professional but chatty.
  • Hook the reader with a punchy opening line.
  • Tell the story of your main achievements,
  • Do not be afraid to show your personality.
  • Try to write the way you would tell someone about yourself verbally.
  • Share what you do, how you do it and why it is so important
4) Provide relevant experience & education.
Focus on the education and work experience that reinforces your skills and expertise. Will it be of interest to your target audience?
  • Begin from most recent backwards.
  • Only include experience that is relevant to your industry.
  • In your summary, outline your roles, responsibilities, and significant achievements
  • Would you remove or add anything?
5) Lastly, to make the most of LinkedIn, connect with experts and organisations in your field.
The best part of LinkedIn is to learn from and be inspired by the leaders in your industry. Use LinkedIn search to find those experts and organisations. Also, join industry groups!

Thank You!

I hope you found this blog helpful. LinkedIn is a crucial part of your marketing mix and will help you build your online reputation. Please remember to keep your Linked profile up-to-date. If you would like to learn more about LinkedIn, we offer FREE monthly events at the Maroochydore Sands Tavern. First Wednesday of every month, starting at 5:30 pm. We stream the events live on Facebook from 6:30 pm. For details go to our events area or search for “LinkedIn Local Sunshine Coast” on Facebook, LinkedIn or Meetup.