Marketing Broker Australia was born out of owner and director Luke Hawley’s marketing journey. Luke spent several years working with a large multi-national corporation (Procter & Gamble – P&G). He specialised in trade marketing for skincare, healthcare and feminine hygiene. Luke worked with small to large distributors and retailers across Australia and New Zealand, including Coles, Woolworths, Metcash, Target and Priceline. He helped his clients (the retailers and distributors) to leverage their marketing assets (in and out of the store) to grow their beauty and healthcare businesses using meaningful data and insight. Using the training and resources of P&G, Luke provided consultation support. He saw the real impact of collaborating with marketing and category managers.
“It is so easy for even the most sophisticated category and marketing managers to get stuck in their bubble. I was able to add real value to their decision-making by sharing what has worked around the world using P&G’s comprehensive, world-leading research. I was able to share real game-changing insights with them.”
Luke returned to the Sunshine Coast and the University of the Sunshine Coast in 2016. He continues to lecture, tutor and help with course content development in a variety of undergraduate and postgraduate marketing courses. Luke has a real passion for developing a new generation of marketers that operate with integrity, creativity and who are always mindful of the impact they’re having – not just on their customers, but their community and environment.
“I enjoy teaching marketing. It keeps me connected to the literature, emerging trends, and aspiring marketing talent. It keeps me on my toes, keeps me honest and mindful of my industry, the good and the bad.”
In 2018, Luke started a digital marketing agency with other aspiring marketing professionals, each bringing their expertise and talent to the mix – a collaboration of four industry experts with over 30 years of shared marketing experience. The agency focused on supporting local service providers with affordable marketing solutions. This provided the team with an opportunity to speak to and work with hundreds of local business owners. Over two years, the team discovered the following:
- There is a lot of confusion about marketing. Business owners are overwhelmed by choice.
- There is no ‘one-size fits all’ for marketing a business – no magic formula.
- No single agency has the scale or expertise to provide a marketing solution for all types of businesses.
- The fundamentals of marketing were being ignored for quick wins on lead generation.
- The marketing industry lacks oversight. It is difficult for businesses to find trusted and proven marketing professionals.
“All the exceptional talent was hard for businesses to find. They were drowned out by the noise of amateur marketers’ false promises.”
As the agency grew, the team met with various local marketing professionals. The intent was to form collaborative partnerships to better serve our shared customer base. The idea was simple: we are stronger together. In those conversations, the team discovered a wealth of marketing expertise. Also, marketing professionals and agencies don’t always have the time to self-promote. They prioritise their clients. Which means all this exceptional talent was hard for businesses to find. They were drowned out by all the noise of amateur marketers’ false promises.
“It was apparent to all of us that we can offer real value to business owners and marketers by filling this huge gap. We were inspired by the trust and support the mortgage and insurance brokers had during the royal banking commission. Although the market distrusts the big banks, the trust level for local brokers remained high – and they are still one of the most trusted professions in Australia. If a broker can be the trusted adviser for first time home buyers reaching out to banks, then we can do the same for local business owners engaging with marketing professionals.”
Marketing Broker Australia was started in late 2019. In 2020, the team focused on defining what it means to be a marketing broker. What value can be offered to local business owners and marketing professionals? It’s been a year of fantastic innovation. Marketing Broker Australia now provides over 25 different marketing services and is one of Australia’s largest network of independent marketing providers. If you’re thinking about joining our network, check out the details here. If you’re about to start a new marketing campaign, please, before you sign on the dotted line, speak to a marketing broker first.
Why choose Marketing Broker Australia?
We are sick and tired of seeing business owners being taken advantage of by amateur marketers. We know how important marketing is for building and growing a business. We believe all business owners should receive free, independent, quality advice about marketing their business before they sign on the dotted line.
You won’t see any of us posing in front of Ferraris or private jets! Nor will you see us making unsubstantiated claims or promises. We know it takes hard work, dedication, and commitment to a business to grow. It’s a journey, not a sprint. So here is what we can promise you:
You will work with trusted, experienced and proven marketing professionals. You’ll have a marketing plan that allows you to track, review and action results every month.
We embrace innovation, change, new ideas and approaches. We can provide holistic solutions using multiple providers. No matter the size, we have a solution for you.
We operate with absolute integrity. We are honest and forthright about our intentions, our choices and our pricing. If we make a mistake, we own it and work with you to fix it.
We represent you with our providers. If you have an issue, a question or would like a second opinion, we’re there for you, at no additional cost.
We bring people together. We embrace diversity, technology, and new ways of conducting business. We lead through example. We grow the capability of our community by sharing what we learn openly and freely.
- Website built on WordPress/Elementor
- 90min Kick-off Strategy Session
- 5-page website, based on the customer journey
- E-Book - 6 pages, 1 article & custom branding
- Cool Feature Here
- Professional SEO Copywriting – 2 pages
- Embed YouTube Videos with subtitles
- CRM Integration – We recommend HubSpot
- Online Booking Integration – We recommend Calendy
- Basic & technical on-page SEO
- Google Search Console, Google My Business and Google Analytics Set Up
- Google Tags Manager & Facebook Pixel Installed
- Recorded how-to use your website video
Do not wait any longer, get started today by booking your free 30-minute consultation
Facebook Ad Management
Generate sales with sophisticated
Search Engine Optimisation
Improve your organic ranking on Google search and Google Maps
Logo & Business Card Design
Elevate your brand with a professional, quality and value-centric logo design.
Develop a video marketing strategy tailored to your consumer’s journey.
Web Design, Hosting & Support
Design a purpose-built, visually appealing, search optimised website, that grows with you
Self-manage your marketing like a professional with free resources, training, and software
Our Recommendations Are FREE
It doesn’t cost you anything to speak to a marketing broker. We will provide advice and help you find the right provider OR recommend marketing tools to help you self-manage your marketing.
Creative, Strategic Solutions
Our team are not bound to any marketing specialisation. We can provide holistic solutions, using multiple providers. Digital, Print, Direct, Traditional, Branding, Video, Training & Coaching and more.
You will have a growth plan you can personally track. You will work with proven, experienced professionals that focus on growing your business. The results tracked, reviewed and actioned, every month
We Take Out The Legwork
Our expert brokers will provide you with personalised proposals, with options, based on your growth objectives and budget.
We represent you, with our providers. If you have an issue, a question or would like a second opinion, we are there for you, at no additional cost to you.
We’ll Fit Your Schedule
Marketing brokers are flexible and will meet you at a time that suits you. Our video calls are recorded and shared with you, so you can review anytime.