March 20, 2020Do you need data-driven marketing in 2021? Posted By : Luke Hawley/ 0 comments / Under : Digital Marketing Data-Driven Strategies + Actionable Insights = Optimal Results Yes, If You Are Ready … Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviours. Data is collected throughout the consumer journey to refine and optimise sales & marketing executions—a holistic review of your entire business. Data-driven marketers are highly specialised, often referred to as a “Data Scientist.” Businesses operating for at least two years and looking to scale their business are best positioned to make the most of data-driven marketing. Think About Your data will reveal immediate opportunities, delivering meaningful results within the first month. However, the real return on investment is over the long term. Data-driven marketing requires a shift in mindset from lead generation to brand building, from focusing on the next month to building for the next few years. The more the data-driven marketer learns about your business, through test & learn, the stronger the results will be. Data-driven marketing will influence the choices you make for search ads, social media posts, email marketing. Learn More How It Works After you speak with one of our marketing brokers, we will provide you with a referral to a data-driven marketer. The data-driven marketer will assess your business and the readiness to take on their services. To help ensure they will generate a meaningful return on investment for your business, based on available data. Once approved, the team will start by refining existing tactics to secure early performance opportunities, focusing on cost per acquisition optimisations. Then they will get to work, optimising your entire consumer journey, based on data and experimentation. They are an active part of the sales and marketing of your business, refining and reviewing the whole process. Results Revenue Growth Our strategic partner’s data-driven marketing approach resulted in doubling the annual revenue with no additional marketing spend to $20 million for Australia’s leading vocational education and training provider, TAFE NSW’s Online Learning platform. Profitability Our strategic partner achieved profitability within three months for 3Di, a Digital Media agency by designing and implementing a Co-Registration model that increased CPM impressions by 14,900%. Planning Ahead Our strategic partner designed new process flows between product creators and marketing departments. They assisted Australia’s biggest telecommunications provider Telstra in saving over $2 million in wasted marketing activities. If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.