January 23, 2020What is a Marketing Broker Posted By : Luke Hawley/ 0 comments / Under : Marketing Broker Why you should speak to a marketing broker first before you sign up to your next marketing plan? Our role is to ensure you are working with trusted, experienced, proven marketing professionals 👩💼. We operate a lot like a mortgage broker or a builders’ broker, acting as the middleman between you and a wide range of marketing professionals. Our vast network includes website designers, mobile app developers, social media marketers, SEO specialists, graphic designers, copywriters, professional photographers and videographers, anything printed, local telemarketers, public relations, CRM experts and much much more. After working with and speaking with hundreds of local businesses on the Sunshine Coast – we noticed there is a lot of confusion and uncertainty when it comes to marketing, mainly digital marketing. Business owners are overwhelmed 🤷♀ by choice and not sure what to do and with whom. There are over 125 digital marketing agencies on the Sunshine Coast, and over 8000 nationwide. An agency is not required to be qualified, certified, registered with an industry body or meet a minimum standard in campaign performance. This adds to the nervousness and hesitation of business owners when it comes to finding someone to help them promote their business. This is where we fit in by helping you find the right resources and the right marketing professionals to grow your business with marketing. The marketing broker difference includes: 👉Our Recommendations Are FREE = It doesn’t cost you anything to speak to a marketing broker. We will provide advice and help you find the right provider OR recommend marketing tools to help you self-manage your marketing. 👉Independent Advocacy = We represent you, with our providers. If you have an issue, a question or would like a second opinion, we are there for you, at no additional cost to you. 👉Better Outcomes = You will have a growth plan you can personally track. You will work with proven, experienced professionals that focus on growing your business. The results tracked, reviewed and actioned, every month 👉Creative, Strategic Solutions = Our team are not bound to any marketing specialisation. We can provide holistic solutions using multiple providers: Digital, Print, Direct, Traditional, Branding, Video, Training & Coaching and more. 👉We Take Out The Legwork = Our expert brokers will provide you with personalised proposals, based on your growth objectives and budget. 👉We’ll Fit Your Schedule = Marketing brokers are flexible and will meet you at a time that suits you. Our video calls are recorded and shared with you so that you can review anytime. Hello and welcome to Marketing Broker Australia. We are a broker of Marketing Services. We help Australian businesses find the right resources and the right Partners to grow their business with marketing. We operate much like a mortgage broker or finance broker or builders broker. We play the role of a middleman. So you come and see us, and we take the time to understand what your objectives are. What makes your business different. Who is your target market? We help you identify the four key ways to grow your business with marketing and show you how to calculate size or prize and budget to deliver a high return on investment. But most importantly, we spend the time to determine what is the right marketing tactics to win with your the consumer. Now, these marketing tactics can be anything from digital marketing to printed marketing, telemarketing to public relations, and even sales & marketing automation. All sorts of things that are available with our full suite of marketing services. All made available by a large network of strategic partners all offering all sorts of different marketing services. So as a business owner, this means that you have one place you can go to speak to someone. Have a very open and candid conversation. Learn a little bit more about what marketing can do for your business. Understand the role that it plays in service design, service delivery and bringing people to the service itself. You will start to get a better sense of the different available opportunities. We will have someone coordinate all that for you. We source the proposals, and we send it through to you to review. If you need our help, then we can also provide project management support as needed. So we are very excited to offer this service to Australian business owners. We’re looking to work with small and medium-sized businesses. Those who know they need to do more marketing. But are just not sure what to do or how to do it. They feel a little bit overwhelmed by all the choices in the market. Did you know in Australia there are over 8,000 marketing agencies? In a regional area like the Sunshine Coast, there are over 125 digital marketing agencies. And did you know when it comes to starting an agency, there are no requirements for certifications, qualifications or minimum standards of campaign performance? For a business owner, it can be a little scary when it comes to deciding who to partner with. You can go to one agency, and they might offer to deliver all these promises for $5,000 a month and go to someone else, and they offer the exact same thing for $500 a month. As a business owner, how do you know which is the right one to choose? That’s the role that we want to play, to play the role of a middleman play the role of authority in this space. We can help give you confidence that you’re making the right choices for your business. My background is quite diverse. I have a first-class honours degree in marketing. I’ve spent seven years with Proctor and Gamble working on large multinational brands. Brands like Gillette, Oral-B, Metamucil, Vicks, Tampax, and even Clearblue. I have worked with major Australian retailers like Coles, Priceline, Chemist Warehouse, as well as New Zealand retailers. I’ve worked with local service providers as well as local distributors throughout my career. I’ve had the opportunity to work with fantastic brand managers throughout the world. Procter & Gamble provides world-class training in the space of sales & marketing. The company has been around for almost 200 years and really pioneered a lot of the fundamental marketing principles. When it comes to building a brand or building a business in the modern era. Also, I’ve taught marketing at a regional University for both undergraduate and postgraduate marketing, as a lecturer and a tutor. I’m published in three marketing journals, and I’ve managed a digital marketing agency for over two years, which means I can come at it with a much more holistic view. I’ve got a wealth of experience in the space of marketing. Now to be clear, I’m not a business coach. My job is not to build your business. There are some fantastic business coaches out there. I am happy to recommend a few. My passion and my interest are in marketing. Understanding the consumer, understanding their needs and then building a strategy to win, then connecting you with the professionals that are out there, that are fantastic at what they do and bring those people together to deliver a holistic, comprehensive marketing plan for you and your business. So, my name is Luke Hawley, Managing Director of Marketing Broker Australia and thank you for taking the time to watch this video. If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.