March 30, 2020Do you need a mobile app in 2021? Posted By : Luke Hawley/ 0 comments / Under : Sales and Marketing Systems Apps Account For 85% Of Total Mobile Time Spent It Depends … Web and Mobile apps are designed to simplify the processes of your business to improve the consumer experience, staff experience or both. The investment in developing custom software for your business almost always comes down to saving time –> increasing convenience. Convenience is the underlining driver of innovation. Time is the one thing you cannot get back. Medium to large organisations that have complex internal processes or complex sales or customer service processes benefits most from app development. Outsourcing portions of your operations to an app that enables service. The average cost is $23K+ Think About Why build an app? Read more here. They are faster Provide personalised content Instant online & offline access Use device features Push notifications & instant updates Branding & design Productivity improvement & cost reduction Interactive engagement Increased SEO for your website Learn More How It Works After you speak with one of our marketing brokers, we will provide you with a personalised referral for a web and mobile app developer. They will meet with you to understand your needs, understand the scope of the project to provide an initial quote. The average is $23K+. Once approved by you, our provider will start the process using a framework for web and mobile app development built from over 20 years of experience. Development can take a few months. The process includes strategy, process design, development, testing, retesting, launch with support and ongoing maintenance. Case Study Mainstream Mainstream is a New Zealand based freight and logistics company. Their industry is highly competitive, and market efficiency is incredibly important. The difference between winning and losing a contract often comes down to time. Mainstream is focused on using market-leading technology and modern equipment. The challenge for them was internal processes. How to make it easier for their drivers and support staff track deliveries with their clients. Automate the processes with live data to make it easier for their drivers and build confidences with their customers. Seamless Team Support Our strategic partner started by understanding the challenges of Mainstream, then mapped out the old processes, speaking with truck drivers, admin staff and customers. Then developed a new solution for review before moving into development. Development included multiple rounds of testing with the users of the platform to ensure it meets/exceeded expectations. The Results The commercial benefits included Acquired new business Significant cost savings Improved staff well-being Reduced Disputes, faster resolutions Instant view of job status If you would to speak to a Marketing Broker about the marketing of your business, please visit our contact us page to learn more and book your free consultation.