More than just words - bringing your stories to life
engage your audiences with compelling copy
Do You need Copywriting?
Yes, but ...
A study by RealBusiness found that more than half of people asked (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes. We all can write, but not all of us can write professionally. We believe good copy should evoke a reaction, inspire action and build a relationship with your customers.
Video, graphic design, content marketing, SEO, are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and building sustainable relationships with customers.
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.
When searching for a copywriter, you are looking for a personal and professional kinship. Someone who not only understands your business and your industry, but also understand you – so they can be your voice for your customers.
Qld Govt Adapt Grant Round 2 Opens 1st July 2020
A Few helpful Tips
Small to medium sized businesses
We can help
We partner with a variety of copy-writers, from single operators to full-service agencies. Australia -wide. Regardless of your budget or growth objectives, we can find the right partner for you and your business. Specialisations include:
–> Trade, professional & personal services
–> Hospitality & tourism
–> Healthcare & patient-centred
–> Real estate & property management
–> Staff and business profiles
–> Website, social, email, video scripts & SEO
–> Anything printed
Interview, Research, Draft, Review, Finalise, Publish
How it works
After you speak with one of our marketing brokers we will provide you with a personalised proposal, with a few options for your review and approval.
Our copy-writers will ask you to either complete a questionnaire or conduct a phone interview (which ever you prefer). Your marketing broker, at your request, at no charge to you, can be made available for the kick-off meeting. The copy-writer will partner with you on research, content creation and publication based on your needs. It is a joint partnership, between you and the copy-writer.
A Case Study
My Little Keepsake
Vicky makes stylish contemporary enamelled baby hand and footprints via her e-commerce store, My Little Keepsake. Vicky prides herself on her workmanship, creativity and being able to connect with her audience. On Facebook, she has over 5,800 followers, and on Mailchimp almost 16,000.
Vicky wanted to create and share content with Facebook mummy groups. Content that was engaging, helpful but tied into what she offers with her products.
Seamless Team Support
We sourced a copy-writer, who not only was a mum herself but had experience writing for mummy blogs. The copy-writer created a series of 9 Facebook post. The post were long-form, with a helpful mix of tips, advice that fit within a product story. A visual artist was also sourced to create a series of videos to go with the Facebook posts.
Vicky continues to share with her Facebook community, engaging, stylised content. In under a month, her posts are viewed by over 45,000 people, without paying for ads.
Vicky is exploring adding the following to her marketing
A Broker of Marketing Services
what Else can we do for you?
Social Media Management, Facebook Page and Facebook Ads
Search Engine Optimisation, Organic Ranking
Contact us for a custom service tailored to your business