Facebook is the worlds largest, most sophisticated marketing platform. If you own a business, you need to be on Facebook. Facebook provides business owners with affordable solutions to find, speak too, and service your customers, anywhere in the world. There is a lot to learn. Facebook Blueprint, developed by Facebook, is a free online training platform designed to take you from amateur to professional. Certification options are available.
Google Digital Garage
Google is the world’s largest search engine. 93% of online experiences start with search. If you want your website to be found, you need to be present on Google. To learn the skills so you can make the most out of Google and Google products, we recommend Google Digital Garage. It is free and developed by the team at Google. Well structured and organised online training courses.
One of the most valuable assets of any business, is its customer list. How you manage your customer list is important to the sustainable growth of your business. Every business should have a CRM – customer relationship management platform. HubSpot CRM is FREE and is the world’s most popular sales and marketing platform among small and large organisations. To make the most of your customer list, optimise your sales and marketing processes, we recommend you check out HubSpot Academy.
If you want to get the most out of your digital marketing efforts, you need strong analytics. Julian from Measure School provides comprehensive, step by step guides. With digital measurement tools like Google Analytics it’s easier than ever to measure your approach, see if something is working or not and take action accordingly. The incoming data is the secret for reliable guidance to scalable business success of many online businesses (Amazon, Netflix, PayPal etc). And Julian wants to teach it to you. Check out his YouTube channel.
LinkedIn Learning, now owned by Microsoft, is the worlds largest online training platform. Relevant, expertly produced content for thousands of topics including business. A must have for the savvy entrepreneur. A subscription with LinkedIn Learning starts at A$24.99 per month. However it is free if you are a member of the Queensland State Library. To find out more about how to become a member of the Queensland State Library, and learn more about the amazing benefits, click the learn more button below.
Social Media Examiner
The podcast that every marketing professional should have on their spotify list, is the social media examiner. Every week, a new industry expert shares helpful tips and strategies to guide you through the social media jungle. The social media examiner YouTube channel is filled with helpful advice and the website provides must read blogs. If you want to elevate your digital marketing game, social media examiner is the answer.
The must have chrome extension for any digital marketer, is Neil Patel’s ubersuggest. It is free and will provide you with valuable insights on the performance of your website, keywords and more. Click the learn more button below to get started. If you are looking to grow your business with content marketing, you must check out Neil Patel’s training program on YouTube. Exceptionally well put together content with supporting resources, to learn the basics and mastery of content marketing.
Engage Video Marketing
If you are planning to add video to your marketing efforts, check out engage video marketing first. If you are a business owner, or an entrepreneur and you know that online video content is a great way to reach your audience, but you’re unsure where to start, how to cut through, and how to maximise reach, engagement and that critical conversion with your content.
Engage Video Marketing is your guide to implementing effective online video strategy for you or your clients. So you’re confident in using the right video, at the right time, in the right way.