Thank you for visiting our website, we have a gift for you
Dear Matters Magazine Readers,
Thank you for visiting our website. We understand just how busy you are, and we appreciate your time to check us out. We launched our new website in late November 2020. We have so much more content coming over the next few months. We have partnered with Matters Magazine for 2021 and will continue to share exclusive content and offers. Please keep an eye out for them over the year.
In the 97th edition of Matters Magazine, I introduced campaign-ready websites. A campaign-ready website is built to ensure you receive the optimal return on other marketing efforts, such as Google ads or social media campaigns. A website is the anchor of all your marketing efforts and the bridge to your sales process. It has a crucial job to do. Your social ads, Google ads, emails, printed ads, and in-person referrals should take all point to your website. Your website should provide value and assist with a customer’s decision-making process. If they’re the right fit for you, it should make it easy for customers to proceed to the next stage.
Get a campaign-ready website today! Select any of our packages to get started.
Don’t waste thousands on useless advertising.
I shared this in the Matters Magazine article, but it is worth repeating. This year, over US$31 billion will be spent on Facebook ads, equating to trillions of ads (Business Insider, 2020). The AVERAGE click rate (people responding to the ad) was 1.1% (Ad Stage, 2020). So, almost 99% of worldwide Facebook ad spend was WASTED. Even scarier, the average conversion rate for websites is less than 3% (Wordstream, 2020). This means countless business owners are spending hundreds, even thousands, of dollars on ads to get a handful of people to their website, only to have almost all of them go elsewhere. This needs to change.
A marketer’s job is to help you make the right choices by taking the time to understand you, your business, your industry and your customers. A qualified marketer has a wealth of resources and tools to support this.
At Marketing Broker Australia, we’ve developed a strategy session template that guides us through this process. It’s not just about what questions to ask, but knowing when you get the right answers. I share this in the e-book.
A campaign-ready website prioritises content over technical design. Don’t get me wrong – design is essential, and we partner with fantastic web designers. However, in campaign-ready websites, 80% of the work is done before the project even gets to a web designer.
Your marketing strategy should involve making choices, based on consumer insight, that helps sell more of your product or service. A good marketing strategy needs to consider:
- your product or service design
- your pricing
- distribution channels
- your processes
- the people you hire, and yes
Is your website achieving its purpose?
If you have a website now, I want you to answer these five questions honestly:
- Do I get leads from my website? If yes, do I know how many and from what page and source?
- On each page, do I know who this information is intended for: a cold lead, a warm lead or a hot lead?
- On each page, do I have a specific call to action or offer, based on whether they are a cold lead, warm lead or hot lead? Am I tracking this?
- When I run an ad or publish a post, do I know what website page they should go to, or do I always default to the home page?
- Is the content on my web pages persuasive or informative?
I’m sure your website looks great, hopefully, runs fast, and might even rank well on Google. However, if it’s not built with the consumer in mind and based on how they make decisions, you only have a fraction of what you need.
If your website isn’t doing its job, all your hard work on social media, Google, print advertising, networking and more are probably falling short. It is not campaign-ready, and therefore costing you hundreds, even thousands, in wasted ad spend.
We’re on a mission to change this. Our campaign-ready websites were developed in partnership with marketing professionals, copywriters, and website developers. Our goal is to set a new standard for websites for local businesses. We want to ensure your website effectively plays its role as the home of your marketing strategy and messaging. A website approved by marketers! Developing campaign-ready websites is the one service we offer in-house. It is just too important.
The WOW factor of our websites is the content. We have an industry-leading briefing process, developed in partnership with copywriters, business coaches, marketers and website developers and refined over many years. Our websites are based on the five pillars of campaign-ready websites. All of our websites are built on WordPress, using Elementor, a visual builder that is easy for our clients to self-manage. Yes, we will show you how to manage your website with recorded training sessions.
Before spending a single dollar on a website, here’s how to do it, with expert advice from a qualified marketing professional.
Here is our guarantee. It’s a little crazy, I know, but we are that confident. If, after six-months working with any of our marketing partners, with a campaign-ready website, if your sales have not drastically improved, we will host your campaign-ready website, with full web-support, for 60-months (5-years) – that is $3600+gst in value!
Join us at LinkedIn Local Sunshine Coast
Marketing Broker Australia has proudly sponsored LinkedIn Local Sunshine Coast for over three years. The event brings like-minded business professionals together for structured networking, LinkedIn tips & tricks and comprehensive training. We aim to develop and support a community of networked business professionals. Every month, our trainers run a free 45-minute, hands-on workshop for our guests. The sessions are also live-streamed on Facebook; you can check them out here.
We return on Wednesday, 3rd February 2021, at the Sands Tavern Maroochydore from 5:30 pm. The first meeting of the year, after the structured networking activity, will include a Q&A panel with our new leadership team. We have eight marketing and business professionals on the leadership committee. We have MASSIVE announcements to make, as we outline the plans for 2021 and discuss the impact of 2020. Event details are here.
Join us at LinkedIn Local Sunshine Coast, for the campaign-ready website workshop
On Wednesday, 3rd March 2021, I surrender my hosting duties to step up and deliver the first workshop session of the year. I will run a hands-on workshop on campaign-ready websites. I will guide our guests on how to draft a sales page for their primary service for their website. I will introduce the conversion equation and persuasive selling format as outlined in the e-book. A variety of group activities to help our guests find the right words. The output will be a completed briefing template they can provide to any web designer to update their service page.
I am looking forward to running the workshop session. I am a lecturer and tutor at the University of the Sunshine Coast and enjoy the opportunity of helping aspiring professionals with understanding the role marketing plays in building businesses. Please join me by claiming your free ticket below.
Why choose Marketing Broker Australia?
We are sick and tired of seeing business owners being taken advantage of by amateur marketers. We know how important marketing is for building and growing a business. We believe all business owners should receive free, independent, quality advice about marketing their business before they sign on the dotted line.
You won’t see any of us posing in front of Ferraris or private jets! Nor will you see us making unsubstantiated claims or promises. We know it takes hard work, dedication, and commitment to a business to grow. It’s a journey, not a sprint. So here is what we can promise you:
You will work with trusted, experienced and proven marketing professionals. You’ll have a marketing plan that allows you to track, review and action results every month.
We embrace innovation, change, new ideas and approaches. We can provide holistic solutions using multiple providers. No matter the size, we have a solution for you.
We operate with absolute integrity. We are honest and forthright about our intentions, our choices and our pricing. If we make a mistake, we own it and work with you to fix it.
We represent you with our providers. If you have an issue, a question or would like a second opinion, we’re there for you, at no additional cost.
We bring people together. We embrace diversity, technology, and new ways of conducting business. We lead through example. We grow the capability of our community by sharing what we learn openly and freely.
- Website built on WordPress/Elementor
- 90min Kick-off Strategy Session
- 5-page website, based on the customer journey
- E-Book - 6 pages, 1 article & custom branding
- Cool Feature Here
- Professional SEO Copywriting – 2 pages
- Embed YouTube Videos with subtitles
- CRM Integration – We recommend HubSpot
- Online Booking Integration – We recommend Calendy
- Basic & technical on-page SEO
- Google Search Console, Google My Business and Google Analytics Set Up
- Google Tags Manager & Facebook Pixel Installed
- Recorded how-to use your website video
Do not wait any longer, get started today by booking your free 30-minute consultation
Facebook Ad Management
Generate sales with sophisticated
Search Engine Optimisation
Improve your organic ranking on Google search and Google Maps
Logo & Business Card Design
Elevate your brand with a professional, quality and value-centric logo design.
Develop a video marketing strategy tailored to your consumer’s journey.
Web Design, Hosting & Support
Design a purpose-built, visually appealing, search optimised website, that grows with you
Self-manage your marketing like a professional with free resources, training, and software
Our Recommendations Are FREE
It doesn’t cost you anything to speak to a marketing broker. We will provide advice and help you find the right provider OR recommend marketing tools to help you self-manage your marketing.
Creative, Strategic Solutions
Our team are not bound to any marketing specialisation. We can provide holistic solutions, using multiple providers. Digital, Print, Direct, Traditional, Branding, Video, Training & Coaching and more.
You will have a growth plan you can personally track. You will work with proven, experienced professionals that focus on growing your business. The results tracked, reviewed and actioned, every month
We Take Out The Legwork
Our expert brokers will provide you with personalised proposals, with options, based on your growth objectives and budget.
We represent you, with our providers. If you have an issue, a question or would like a second opinion, we are there for you, at no additional cost to you.
We’ll Fit Your Schedule
Marketing brokers are flexible and will meet you at a time that suits you. Our video calls are recorded and shared with you, so you can review anytime.