Small Business COVID-19 Adaption Grant Program

A comprehensive Guide and How we can help You

Adapt, recover & grow

Covid-19 has forced many business owners to rethink the way they serve their customers. The new grant funding will help businesses adapt their business model, implement new technology and acquire the skills or resources necessary to support the changes.

Multi-service approach

The grant can be used to support a variety of professional services including financial, legal, business coaching, marketing activities and training.

$10,000 per business

The grant is for any QLD based business that has seen a minimum 30 per cent decline since 23 March 2020 over a minimum one-month period due to the onset and management of COVID 19.

To qualify, a minimum of $75,000 turnover last financial year, have an ABN and registered for GST. 1-20 staff and payroll of less than $1.3 Million. You must employ at least one other person.

Upksill and reskill

A focus on positioning and growth opportunities. Our recommendation is to use this funding to support the future of your business. Invest in you and your team.

Applications for COVID-10 Adaption Grant Opens
1 July 2020

Do not miss out on this opportunity, enquire now at [email protected]

before you apply, speak to a marketing broker first

Program Objective

For the latest information, please visit the Queensland government business website here. The following is based on the information released from the Qld Government. 

The objective of this program is to support small businesses subject to closure or highly impacted by the coronavirus (COVID-19) shutdown restrictions announced by the Queensland Government, to adapt and sustain their operations, and build resilience.

The program aims to see small and micro businesses:

  • prepare for the safe resumption of trading in the post COVID-19 recovery
  • continue to meet operating costs
  • access digital technologies to rebuild business operations and transition to a new way of doing business
  • respond to online opportunities, where possible, to sustain employment and maintain potential for longer-term growth
  • upskill and reskill business owners and staff to benefit from new technologies or business models
  • embrace business diversification to adapt and sustain operations
  • create or retain employment.

Available Funding

The available grant amount is a minimum of $2,000 and up to a maximum of $10,000 per eligible small or micro business.

In recognition of the significant impacts of COVID-19 on small businesses, the funding can be used towards the following:

  • financial, legal or other professional advice to support business sustainability and diversification
  • continuing to meet business operational costs including utilities, council rates, rent, telecommunication charges, insurance fees, licensing or franchise fees
  • strategic planning, financial counselling or business coaching aligned to business development and diversification
  • building the business through marketing and communications activities (e.g. content development – web pages, mobile apps, visual and audio media etc.)
  • digital/technological strategy development
  • digital training or re-training and up-skilling employees to adapt to new business models
  • capital costs associated with meeting COVID-19 safety requirements
  • specialised digital equipment or business specific software to move business operations online (e.g. logistics program for online ordering).

Note: Grant funds can be used towards any of the above activities occurring from 23 March 2020 onwards, keeping in mind the project must be completed within a maximum of 6 months from the date of approval.

All invoices or quotes from suppliers will be checked to determine if they are genuine (e.g. supplier has as active ABN and the invoices or quotes have not been altered in any way).

Applying small and micro businesses must meet the eligibility and assessment criteria to be considered for funding.

Eligibility Criteria

To be eligible, your business must:

  • have been subject to closure or otherwise highly impacted by current shutdown restrictions announced by Queensland’s Chief Health Officer on 23 March 2020
  • demonstrate you have experienced a minimum 30% decline since 23 March 2020, over a minimum 1-month period due to the onset and management of COVID-19
  • employ staff and have fewer than 20 employees at the time of applying for the grant (employees must be on your payroll and does not include the business owner(s))
  • have a valid Australian Business Number (ABN) active as at 23 March 2020
  • be registered for GST
  • have a Queensland headquarters
  • have an annual turnover over $75,000 for the 2018–19 or 2019–20 financial year, or you can provide financial records that show this will be met for recently started small businesses
  • have a payroll of less than $1.3 million
  • not be insolvent or have owners or directors that are an undischarged bankrupt.

Only 1 application per round will be accepted from an individual ABN or a financial beneficiary of a business.

Successful applicants from round 1 of this program cannot apply for funding under round 2.

If you have submitted a round 1 application but haven’t heard back yet, you are eligible to apply for round 2.

Use the eligibility tool below to find out if your business is eligible to apply.

Regional & SEQ Funding Available

The program is available to eligible businesses throughout Queensland. For round 2, funding is being equally divided between regional Queensland and South East Queensland (SEQ).

South East Queensland businesses

When applying for round 2, you are a South East Queensland (SEQ) business if your principal place of business is located in 1 of the following local government areas:

  • Brisbane City Council
  • City of Gold Coast
  • Ipswich City Council
  • Lockyer Valley Regional Council
  • Logan City Council
  • Moreton Bay Regional Council
  • Noosa Shire Council
  • Redlands City Council
  • Scenic Rim Regional Council
  • Somerset Regional Council
  • Sunshine Coast Council
  • Toowoomba Regional Council.

Regional businesses

You are a ‘regional business’ if your principal place of business is any other local government areas within Queensland that is not identified as a SEQ location.

Use the eligibility tool to find out if your business is in SEQ or a regional local government area.

Assessment Process

In addition to meeting the eligibility criteria, applications will be assessed against the following:

  • Funding availability – applications will be processed on a ‘first come, first served’ basis, and therefore not all applications will be successful
  • Submission of a complete application form, with all requested supporting documentation included (i.e. your application must contain the requested supporting documentation, otherwise you will be contacted to provide appropriate evidence and this may delay your application’s progress)
  • Value for money, as determined by the Department of Employment, Small Business and Training (DESBT).
  • Application must be completed by the applicant and provide their own original answers. Third-party completed applications will be rejected. If found to be completed by a third-party, you will be asked to return the funds.

How to Apply

Round 2 will open on 1 July 2020

This funding round may only be open for a short period due to demand and will close when the funding allocation is anticipated to be exhausted.

Regional Queensland and South East Queensland will have independent funding allocations and may close at different times.

Get ready to apply by completing the following steps.

  1. Check your eligibility to:
    • find out if you are eligible to apply for round 2
    • confirm your business location
    • subscribe to be alerted when round 2 opens.
  2. Read the application guidelinesfrequently asked questions (FAQs) and application tips.
  3. Prepare your application and supporting documentation ready to submit when round 2 opens.
  4. After round 2 opens, return here to lodge an online application (only available after the round opens).

Your Application

Your application should include the following:

  • A statement describing how the funding will contribute to your small business during the COVID-19 crisis in terms of employment retention or outcomes, business capability and resilience, continuity, diversification, and/or digital capability of the business;
  • Evidence to demonstrate that business revenue has experienced a minimum 30 per cent decline since 23 March 2020 over a minimum one-month period due to the onset and management of COVID 19 (e.g. BAS statement, dated accountant letter on letterhead from a member of CPA Australia, Chartered Accountants Australia & New Zealand or the Institute of Public Accountants);
  • Invoice and/or receipt of purchase if related to the purchase of specialised digital equipment or business specific software on or after 23 March 2020;
  • Declaration of employee head count;
  • Evidence of annual turnover; and
  • Evidence of annual payroll

Grant Payments

Funding will be paid upon approval of your grant application. Applicants will have 6 months to complete their projects and must acquit the total amount of funding received.

Within 1 month of completing the project, applicants must:

  • Complete and submit an acquittal report through SmartyGrants
  • Submit copies of supplier invoices and proof of purchase for the total project cost.


Grant recipients may be subjected to a random audit by the Queensland Government (or its representatives) to ensure that the information provided is true and correct. Where it is found that false or misleading information has been provided, penalties may apply, including refunding some or all of the grant funding.

What Won't be Funded?

These activities will not be funded under this program:

  • applications with a total cost less than $2,000 – all your proposed activities or quotes and invoices must be eligible and be a total of $2,000 or more
  • business costs otherwise supported by other Queensland and Commonwealth Government financial assistance measures
  • salaries or wage expenses for your employees, including superannuation or WorkCover
  • services delivered in-kind (grant funding will only cover services paid for via a financial transaction)
  • purchase of business assets, such as stock or fleet vehicles/machinery
  • fees for services and/or goods provided by related parties (such as companies with common shareholdings or directorship with the applicant, and employees or immediate family of the applicant)
  • direct-selling businesses (where sales of another business’ goods or services are made in the customer’s home, work or other meeting place through methods such as party plan and network marketing)
  • goods or services purchased, or any payments made, prior to 23 March 2020.

Before you apply, speak to a marketing broker first

The $10K Business & Marketing Adapt Plan


Business Model Review

The first 4-sessions with Michele Purvis, Business Coach, will focus on your business fundamentals.

Your organisation's mission, finances, operations, team structures, processes & messaging will all be reviewed and refined. A focus on positioning your business for growth.

You may start anxious and unsure, this process will give you clarity and confidence.


Business Strategy & Planning

The next 4-session with Michele Purvis, Business Coach, will focus on defining your new business strategy and developing a step by step plan.

The business plan will include major milestones, budgets, team priorities, messaging strategies and more.

You will feel excited and energised about the future of your business.


Complete Website Overhual

With a completed business plan, it is time to update your online presence, starting with your website. A complete overhaul. New design, professional SEO copywriting, added functionality & integrations. Your website will become a key part of your service experience with customers.

You will feel empowered and ready to share with the world your adapted business.


Business & Marketing Strategy Session

In this 2-hour strategy session, with Michele Purvis (Business Coach) and Luke Hawley (Marketing Strategist) we will add to your business plan defining your target market, marketing objectives, messaging strategy and marketing tactics & metrics.

You will start to see how your new business objectives will be achieved and brought to life with marketing activities.


Complete Social Media Overhaul

Social media business pages will be completely overhauled. Facebook, Google My Business, Instagram and LinkedIn. Visual artist and professional copywriter will add the final touches to your online presence. You will look professional, credible, trustworthy and authentic. 

You will be positioned to connect with your customers at scale, effectively.


2-Months of Marketing Support

We will provide you with a variety of options for ongoing marketing support, based on your business plan. This includes Social Media Coaching, Google Ads Set Up, Daily Social Media posting, and professional photography for breathe-taking content. You choose, we deliver.

The focus is setting you up for long-term, sustainable success. Easy to self-manage or bring on resources as you need it to, to support the growth of your business.

Business & marketing Adapt Plan

Comprehensive 3-Month Business & Marketing Coaching, Strategy, Development & Support


Custom Plans are available upon request

Adapt, recover & grow

The purpose of the grant is to help you adapt, recover and grow your business, for you and your team. The Marketing Broker Australia "Business & Marketing Adapt Plan" is designed to help you do exactly this. A focus on long-term planning, strategy and immediate actions to support your business changes. An all-in-one solution.

Multi-service approach

The Marketing Broker Australia "Business & Marketing Adapt Plan" provides you with 1on1 business coaching, marketing strategy session with a panel of experts, brand new website, brand new social media pages and custom marketing support for the first two months post launch. A comprehensive solution.

$10,000 per business

The grant can only be applied for one-time for your business. We recommend you request the full amount and invest it into positioning your business for growth in a changed economic landscape. The Marketing Broker Australia "Business & Marketing Adapt Plan" brings on a panel of experts to work with you and your team - under one simple, flexible solution.

Upksill and reskill

The The Marketing Broker Australia "Business & Marketing Adapt Plan" focuses on setting you and your team up for long-term success. You will be coached along the way and given the tools and resources to support the change. Plus, you will have access to our broad network of professionals, ready to help you at every stage.

Book an appointment today

Or Email us: [email protected]

Frequently asked questions

The Small Business Adaption Grant forms part of the Queensland Government’s Worker Assistance Package, which aims to assist employees and businesses who have lost their jobs or incomes as a result of the COVID-19 pandemic.

The grant program aims to support Queensland small businesses that fall below the payroll tax threshold of $1.3 million annually, and who have been forced into hibernation, or have experienced a significant structural adjustment or forced re-pivoting of their business operations due to the pandemic.

The grant is aimed at supporting small and micro businesses that employ Queenslanders and who may not be eligible for the Queensland Government’s 2019-20 refunds and waiving of payroll tax, which applies to businesses with wages bills of $1.3 million or above.

The grant is aimed at supporting small and micro businesses that employ Queenslanders. 

An annual turnover of $75,000 is also the threshold for when the Australian Taxation Office requires a business to register for GST, another requirement of the program.

If your business is not eligible for this funding you may still be eligible for other supports in the Queensland Governments COVID-19 response package.

No. Only one application will be accepted from a financial beneficiary of a business. The applicant must not be a financial beneficiary of any other Small Business Adaption Grant application. You make a declaration in the application form stating the above.

Yes. Your application must be for an existing operating business.

No, you must employ at least one other person and meet all of the eligibility criteria

Yes. The business must have a Queensland headquarters. To demonstrate this, the ‘Main Business Location’ of the applicant’s ABN must be listed as being in Queensland on the Australian Business Register (ABR) at the time of application. If the ABR listing for the applying business does not list
Queensland as the main business location, you must provide evidence of a Queensland headquarters in writing to [email protected] prior to the grant round closing. Evidence of a Queensland

Headquarters includes:

  • A copy of the applicant’s Australian Securities and Investments Commission (ASIC) Company
    Statement listing a Queensland address as ‘principal place of business’ or
  • A letter from the applicant’s accountant confirming the business has changed to a Queensland
    main business location.

Yes. The business must be registered for GST at the time of application to be eligible for funding under this program. All businesses that have an annual turnover of $75,000 or greater are required to register for GST.

If your business is not registered for GST visit to find out more. The Department of Employment, Small Business and Training recommends you seek independent professional advice before registering for GST.

No. Grants are not subject to the GST. Therefore, GST is not payable and grant funding will not compensate for any GST spent by the business. The grant amount is GST exclusive.

Your application must include a Business Activity Statement (BAS), tax return or dated accountant letter on letterhead, to demonstrate that your business has an annual turnover of more than $75,000. Accountant letters must be from members of CPA Australia, Chartered Accountants Australia & New Zealand or the Institute of Public Accountants.

No. You can only claim business operating expenses such as utilities retrospectively to 23 March 2020. If your bill is for January 2020 to April 2020, you must pro-rata the amount claimed to be from 23 March 2020.

If you are unable to complete the approved project, or purchase the approved product or service, you must immediately notify the Department of Employment, Small Business and Training in writing. Any change to your project will need to be reassessed to ensure funding will still be granted. If you change
your project or purchase without approval, the Department of Employment, Small Business and Training can withdraw the funding.

No. You must submit a completed application, which includes all supporting evidence as requested in the application form, in order to be considered for the grant. Failure to submit complete applications will result in delays to processing and in the interim funds may be exhausted.

No. The person submitting the application form must be the business applying for the grant.

You must:

  • Enter into a funding agreement with the Department of Employment, Small Business and Training
  • Purchase the product/s or service/s in full as per the funding agreement
  • Deliver the project as per the funding agreement
  • Complete a final acquittal within one month of the project completion date
  • Complete a follow-up survey six months after the Program has finished.

If your application is successful, the funding will be provided directly to the applicant. To fully acquit your grant you will be required to submit an acquittal report through SmartyGrants that includes receipts.

Grants are treated as assessable income for tax purposes, unless exempted by law. The Department of Employment, Small Business and Training recommends you seek independent professional advice on your tax obligations.

For more information about the grant you can visit or for advice on your application, call the Department of Employment, Small Business and Training on 1300 654 687
or email [email protected]

Appeals are not considered under this grant as per the Terms and Conditions.

Complaints about the outcome of an application will be dealt with according to Department of Employment, Small Business and Training’s complaints management policy. has information on starting and developing businesses. is an online government resource for the Australian business community provided
by the Australian Government.

To find answers to your tax questions, go to has information on government licences, permits, approvals, registrations, codes of practice, standards and guidelines you need to know about to meet your compliance responsibilities.

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