Dear Business Owner,
We welcome you into the fold of fellow Australian entrepreneurs. It is not an easy decision and will come with many challenges. One of the most common frustrations for new entrepreneurs is marketing. They tried to do all the right things. They got the logo, set up their emails, invoicing, social pages and website. They organised business cards, new uniforms, car or shopfront signage. They were ready to enter the marketplace, only for it to be overwhelming, competitive, and littered with misinformation.
For any new business, once your product or service is “fit-for-market”, should spend 80% of your time on sales and marketing. To do this effectively requires a solid foundation. Far too many business owners discover years after they started, that they had it all wrong. They had the wrong message, for the wrong audience, and sharing it in the wrong places: hundreds, even thousands of dollars spent on ads wasted.
I can assure you; you are not alone This year, over US$31 Billion will be spent on Facebook ads, which equates to trillions of ads (Business Insider, 2020). The AVERAGE click rate (so people responding to the ad) was 1.1% (Ad Stage, 2020). So almost 99% of worldwide Facebook ad spend was WASTED. Even scarier, the average conversion rate for websites is less than 3% (Wordstream, 2020). So countless business owners are spending hundreds, even thousands of dollars on ads, to get a handful of people to their website, only to have almost all of them go elsewhere. This needs to change.
Why does this happen? Unfortunately, to call yourself a marketer, you do not need to be qualified, certified, or registered. You do not need experience. You can complete an online course on how to sell marketing services, then sell those services. For most business owners, their first foray into digital marketing is with a website. A web developer may be excellent on the design and technical side; they don’t have the training or skills to create a marketing strategy. So, most businesses are paying full price for half of what they need the website to do. I beg you, do not make the same mistake. We are on a mission to help business owners like yourself.
You started a business for the opportunity it presents—a change in lifestyle and control over your day-to-day and your future. You want to be able to pay back those debts faster, hire some help, feel financially secure, and get back to what is most important, weekends away with friends and family, feeling good about the future. Sounds good?
We have partnered with the leading marketing professionals on the Sunshine Coast to provide you with a start-up package that will give you the fast start you need.
Let me explain…
What is involved in the startup marketing packages from Marketing Broker Australia?
Marketing is not just advertising or promotion. Marketing is defined by the American Marketing Association (2013) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Fundamentally, marketing is about creating and exchanging value with a customer.
Every choice you make about the way your business serves your customers is marketing, including the design of your product or service, the price you set, the staff your employ, the processes you use, the design of your shop front or website, how you distribute your product or service, and, of course, how you choose to promote your business.
So, what do we mean by ‘value’? Put simply; value is what the customer believes they are getting for the time and money they spend with you. It’s a subjective evaluation. The value you offer is not limited to fulfilment of need.
“Value comes from a customer’s entire experience with your business.”
Read the reviews on Google and Facebook of your competitors. Did they comment on their technique, choice of materials, or how their advice compares to that of the literature? Not likely! They most likely commented on their customer service, how they felt from the experience, cleanliness, timeliness, and that they were easy to understand and communicate with. The entire experience with you is the value you offer; from your socials, website and shopfront, right through to the follow-ups and check-in. If you look scrappy, you’ll get paid scrappy rates for your time and product.
Yes, your job is to take the customer from where they are now, to where they desire to be. But it’s crucial to note that your customer will pay more if they feel like they’re listened to, understood, and taken care of throughout the entire process. Regardless of your industry, you are in the service business. How you design and communicate the benefits of your service to show your value matters.
A comprehensive startup marketing package to save you on thousands on your advertising spend
At Marketing Broker Australia, we help you with the following:
- Define who your target market is – your ideal customer
- Define your unique selling proposition – what makes you the right choice for your target market
- Determine your conversion equation – what is the right message to sell your product/service
- Design a new logo with a style guide
- Design your branding suite, including business cards, social media covers, and email signatures
- Develop a “persuasive brand story” with the help of a professional SEO copywriter
- Develop a multi-page, mobile optimised, campaign-ready website for your business
- Set up a Customer Relationship Management (CRM) platform, and integrate with your website
- Set up your Facebook, Instagram, Google My Business, YouTube and LinkedIn business page
- Custom set-up of Google Analytics, so you can track campaign performance.
Let’s discuss what is involved in a start-up marketing package in more detail. To make it a little simpler, I will break it down into three steps; the plan, launch and leverage.
STEP 1
Marketing Planning
It has been argued that the primary purpose of strategic planning is to help companies understand how they can compete in the future (Hamel & Prahalad, 1994). The strategy session you will have with us streamlines this process for start-up businesses. We will provide you with a strategy outline, that will aid the decisions we will make together about your messaging, logo, website, socials, CRM and more. After you sign up with us, this is our starting point to understand your business, your customers and your industry.“Marketing planning involves choosing strategies that will help your business achieve its overall objectives.”
STEP 2
Launching Your New Business
We get to work designing and developing the marketing assets of your business. Your logo, digital branding, website, social business pages, customer database, bookings, tracking and more. Every choice based on the five pillars of campaign-readiness. Marketing should be fun. For us, there is nothing more exciting than a new launch. When all the work you put in, comes together and is made public. You should be proud and eager to share it with others. It is the moment your business becomes a real thing. Our role, at Marketing Broker Australia, is to make sure you launch with a solid foundation.
STEP 3
Leveraging Your Marketing Assets for Growth
The final stage is to connect you with a trusted, experienced, and proven marketing professional. We have over 25 marketing partners. Any budget, any objective, we can provide the right solution for you. We will organise contracts, briefing sessions, resources, tracking and more, so you can make the most of your partnership with the marketing agency or professional. We continue to be your independent advocate, someone you can go to at any time, to discuss your marketing performance. Plus, we will continue to check in on you and share helpful tips along the way. We operate like a mortgage broker. We do not charge you for our time. Like a mortgage broker, we are paid by them, for our services.
Why choose Marketing Broker Australia for startup marketing package?
We are sick and tired of seeing business owners being taken advantage of by amateur marketers. We know how important marketing is for building and growing a business. We believe all business owners should receive free, independent, quality advice about marketing their business before they sign on the dotted line.
“We understand that it takes hard work, dedication and commitment for a business to grow.”
You won’t see any of us posing in front of Ferraris or private jets! Nor will you see us making unsubstantiated claims or promises. We know it takes hard work, dedication, and commitment for a business to grow. It’s a journey, not a sprint. So here is what we can promise you:
Get a start-up marketing package today!
Save thousands on your ad spend, with a campaign-ready website
Standard
$4600
plus GST
A simple, easy to track marketing plan, and a persuasive brand story to support content creation.
A full digital branding suite, with logo, business cards, social covers and email signature. Up to 4 social business pages created and optimised (i.e. Facebook).
A beautiful, 4-page campaign-ready website built on WordPress using Elementor. Optimised for search with professional SEO copywriting. Integrations with CRM, booking calendar, Google, YouTube & Facebook.
Complete
$7200
plus GST
A simple, easy to track marketing plan, and a persuasive brand story to support content creation.
A full digital branding suite, with logo, business cards, social covers, and email signature. Up to 5 social business pages created and optmised (i.e. Facebook).
A beautiful, 5-page campaign-ready website built on WordPress using Elementor. Optimised for search with professional SEO copywriting. Elegant, industry-specific 6-page ebook . Integrations with CRM, booking calendar, Google, YouTube & Facebook. PLUS keyword strategy & custom Google Analytics set up.
Professional
$9400
plus GST
A simple, easy to track marketing plan, and a persuasive brand story, to support content creation.
A full digital branding suite, with logo, business cards, social covers and email signature. Up to 8 social business pages created and optimised (i.e. Facebook).
A beautiful, 8-page campaign-ready website built on WordPress using Elementor. Optimised for search with professional SEO copywriting. Elegant, industry-specific,12-page ebook. Integrations with CRM, booking calendar, Google, YouTube & Facebook. PLUS keyword strategy & custom Google Analytics set up.