Do you have hard to reach B2B decision makers?
We have the solution for you
Targeted Lumpy Mail Campaign
Specialised Database Campaign for B2B - Includes Telemarketing, Printed Marketing, & Email marketing
Do you need a lumpy mail campaign?
For some, yes ...
So what is a targeted lumpy mail campaign? We send a premium package to a pre-selected & pre-qualified list of business decision makers.
Our providers source and qualify the list by calling the business first, asking to speak with the decision maker and seeking permission to send them a physical package in the mail (or send email if they prefer) which includes details of services on offer and often includes a gift (the lumpy part). We then follow up 1-2 weeks later with another call, to book an appointment. All of this managed within your CRM.
Physically engaging with printed items engages more of the senses than digital. You can feel the weight of your document and the quality of the paper, smell the ink, hear the pages turn. Creating something tangible adds credibility – you’re not just another digital shop front.
A powerful, highly effective campaign tactic to reach the often ‘difficult to reach’ decision makers of prospective businesses. The campaign includes multiple touch-points, building your database, and on average costing less than $60 per business (all inclusive of costs). Great value, enabling a large reach for the campaign.
Qld Govt Adapt Grant Round 2 Opens 1st July 2020
small to Medium Sized Businesses
We can help
We partner with a selection of providers, each specialising in a particular aspect of this campaign type. South East Queensland Only. Regardless of your budget or whether you are a new or established business, we can find tailor the campaign for you and your business.
Strategy, Project Timeline, Asset Development, List Management, Execute and Report
How it Works
After you speak with one of our marketing brokers we will provide you with a personalised proposal, with a few options for your review and approval.
The marketing broker will act as the project manager for this campaign, bringing in strategy providers to assist in campaign execution. It will start with a strategy session with the team, project timeline, then develop the assets for your review and approval. Source the list and set up within your CRM or via excel if you prefer. Then execute the multi-step campaign, keeping you informed at every stage.
A Case Study
Jamie operates a fast growing, established, shade sails manufacturer, install, maintenance and repair business in Brisbane. Jamie is built is business on quality product, exceptional, timely service and competitive prices. Their largest and most proud project is with Dreamworld on the Gold Coast.
Jamie has seen too many schools in his local community with aged, poorly maintained, inferior shade sails. Shade sails not only protect kids from the sun, but beautifies the playground, elevating the experience. Schools are notoriously difficult to reach with marketing efforts. Often many gatekeepers to the decision maker.
Seamless Team Support
Our marketing broker introduced Jamie and the team to the targeted lumpy mail campaign and acted as project manager. The campaign included:
The campaign provided multiple bookings, new jobs and captured valuable data. A high ROI that will continue to deliver over time.
As a result, Jame and the team at Versatile Structures are exploring the following expansion options: