Local, Helpful, Value-Add Calls that strengthen Relationships
Targeted Call List + Simple, Helpful Script + Relatable Telemarketer = Quality Lead Generation
Do you need Telemarketing?
It Depends ...
Telemarketing gets a bad rap – and most of the time, sadly, it is well justified. Despite attempts to legislate, the number of spam and scam calls are increasing. So what is good telemarketing?
Good telemarketing should feels like a well-constructed sales conversation. Instead of inundating the prospect with information about your deals or products, you listen, engage and openly converse with them, learning more about their lives and what they may be looking for. The initial sense of discomfort that the prospect might feel when being on the receiving end of a telemarketing call isn’t there. Even if they’re not interested in your company, product or service, they won’t feel disrespected and interrupted by an intrusive call.
A few examples of how telemarketing can be used effectively to generate quality sales:
–> To follow up a few months after an initial meeting or appointment
–> To follow up on leads in your CRM that have gone cold
–> To organise a catch up meeting with customers you have not spoken to for some time
–> To seek permission to send an email or lumpy mail with business offering details
–> To invite decision maker to a special event
–> To inform decision maker of a new service or technology that will help them.
Qld Govt Adapt Grant Round 2 Opens 1st July 2020
A Few Helpful Tips
Strategy, Script, Test, Launch & Review
How it works
After you speak with one of our marketing brokers we will provide you with a personalised referral to a quality, Australian-based telemarketing firm. Our strategic partners are specialised in CRM management, ensuring the work they do is tracked and managed within your current systems.
Once the plan is approved by you, our provider will work with you developing the call list and drafting the script. The team will then run a test with a sample of the call list. Refine the process based on the results, then call the full list. You will be provided with weekly reports and your CRM will be updated. Meetings can be booked on your behalf, and follow up emails can be sent as well.
Sunsure Financial Planning
John from Sunsure Financial Planning has provided financial and insurance advice for over 25 years. He had built a database of over 5000 people. Many still an insurance client, just paying their yearly dues.
John wanted to reconnect and see if he can better serve their needs. John understood that a lot changes as you age, and wanted to make sure they were adjusting their plans based on where they are in their life.
Seamless Team Support
Our partner first reviewed the database to better understand Sunsure client base. Developed a separate engagement plan for the main types of customers found. Tailored script and tracking was also established for each. The campaign objectives were:
The telemarketing campaign was executed during the royal banking commission and enabled John to proactively speak with his clients. It lead to increases in online recommendations and positive word of mouth for John, at a time when personal and professional reputation was most important.
John is looking to add to his marketing with: